Press, Radio, Direct Mail Campaigns & Copywriting

Traditional forms of marketing as opposed to online marketing can still be a highly effective medium for all businesses. We understand that what is the right solution for one business may be different to others and therefore we will work with you to understand your business and how it operates. It may be that leaflets dropped through people's doors are more effective at generating sales than an advert in the local press. More traditional forms of marketing such as press advertising can put you in front of people who may not have considered your product or service before.

There are many offline advertising opportunities to consider that will increase awareness of your business and it doesn't have to cost the earth. What's more don't forget that traditional marketing is an excellent method of helping drive traffic to your website.

Direct Mail Campaigns

Do you have a database full of existing customers and/or prospects just sitting there not working for you? We can maximise the sales potential from these customers or indeed get a prospect list together and create an effective and measurable direct mail campaign.

The design, the type, product/special offer and method of distribution of the direct mail campaign can all have an impact on the response rate. Remote Business Support has a wealth of experience in designing effective direct mail campaigns. We will work with you to ensure we create an outstanding campaign that maximises its response rate.

Here's what we can provide:

• Full copy writing and design service including photography if required.
• Negotiate the best rates on production and distribution.
• Set up a freephone number to maximise responses if required.
• Set up call handling so you don't miss any valuable enquiries/sales.
• Follow up the campaign via telephone.

If you want to get in front of your target audience and maximise sales then give us a call today on 01785 601194 or email us.

Press Advertising

Press advertising enables you to convey your message at a local level in an environment that your audience is particularly comfortable with. As a local business, local press is your most appropriate route to gaining exposure. We can identify that best local press titles for your area and which days are best to advertise. We can then create the ads in mono or colour and negotiate the rates for insertion.

Here's what we can provide:

• Full copy writing and design service including photography if required
• Negotiate the best insertion rates
• Set up a freephone number to maximise responses if required
• Set up call handling so you don't miss any valuable enquiries/sales

If you want to see get in front of your target audience and generate some sales then give us a call today on 01785 601194 or email us.

Radio Advertising

Radio advertising is often overlooked. However it can be a highly effective medium for reaching a local market. Radio can be really good for building a personality for your business, something that helps to increase how many people buy from you, if you were to voice the advert yourself this will make people feel like they know you - people tend to buy from people and businesses they know and trust. An effective campaign will require a series of 'spots' over a few weeks but at least two to ensure your target market hears and takes in the message. Radio is an excellent support medium for other types of marketing campaigns running parallel.

Here's what we can provide:

• Determine your target audience and pick the most relevant radio stations based on reach (the number of prospects who'll hear your marketing message), frequency (the average number of times your prospects will actually hear your message) and cost-per-point (what it'll cost to reach 1% of your target audience population).
• Write the advertisement dialogue.
• Negotiate the best rates.
• Ascertain whether a standard advert or a sponsorship opportunity such as sponsorship of weather reports is most appropriate.

If you want to reach your local market and support your other marketing campaigns then give us a call today on 01785 601194 or email us.

Copywriting

Compelling copy whether it is on a website or piece of direct mail is a major factor in creating perceived needs among your target audience. Creating perceived needs will mean a thorough understanding of your target audience, the benefits of your product/service and where you will communicate with them. We have a wealth of experience writing excellent promotional as well as product information copy. We take a methodical and consistent approach to craft effective marketing messages to ensure the copy has maximum power at conveying your offering.

Here's what we can provide:

• Full copy writing service for promotional, factual or product information purposes.
• Online press release production.
• Proof reading service.
• Copy writing for online use optimised for search engine optimisation for use on your website, blogs or news pieces.

If you want compelling copy that really sells your business then give us a call today on 01785 601194 or email us.